The feeling of excitement as you find yourself in a beautifully designed boutique, with equally beautiful clothing surrounding you will never get old.
It was years before I realised the importance of having an investment wardrobe. Simple as it seems, it was life changing when I decided to clear out my wardrobe and noticed I’ve only decided to keep a handful of options.
Much like Marie Kondo’s mantra of removing all things that do not spark joy. I removed all pieces from my wardrobe that I had not worn in the past year, and probably would never wear again. Clothes that didn't fit properly and were out of shape. Clothes that I purchased out of impulse, because it was on sale, or clothes that are now completely out of fashion. It struck me that I have probably spent the same amount of money buying 5 cheap garments vs 1 good quality garment!
Even though buying from fast-fashion, mass produced stores may be cheaper their lifespan is significantly short lived. Moreover, there is no after thought of what happens to cheap clothing after they are produced.
- Fashion is responsible for 92 million tons of solid waste dumped in landfills each year
- Compared to 2002, the average person buys 60% more clothing and keeps it for half as long.
- Fast fashion brands put out new collections every week or month to make it seem like your wardrobe is off-trend
- Only 10% of the clothes people donate to charities or thrift stored get sold, the rest goes to landfill
- The wages of workers in garment factories making fast fashion items can be as low as $1 a day
(Source: The Green Hub Online ‘ 20 Facts About the Fast Fashion Industry That Will Shock You’ 2018.)
The amount of textile waste produced by the fashion industry every year is staggering, but our mindless shopping habits are a huge part of the problem too. Confident and pleased in my new-found personal style, shaped by the handful of items I have left in my closet. I realise the importance of no longer purchasing items 'just because'. There is now a mindful consciousness guiding me while I browse through my favourite boutiques. Only purchasing carefully considered items that are missing from my capsule wardrobe.
Friend of Audrey was created in response to the negative impacts of mass consumption and realised there was a gap in the market – somewhere in between fast fashion and designer wear. As a believer of slow fashion, Friend of Audrey focuses on producing beautiful, quality pieces with integrity. Our curated collections are designed by a small team in Sydney, Australia. Being mindful of price points, our products are reasonably priced and still affordable alongside designer counterparts.
We hope that each piece may become treasured in every wardrobe to be worn endlessly.
Respecting a slower process, will allow you to love your items for longer.
It’s time to slow down.
Written by: Natalie Read